Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell if a customer is defecting early enough to do something about it?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's a good cost-per-lead? Are there any benchmarks?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What are the different buyer types we might be negotiating with?
• What's the problem with using BANT for prospect qualification?
• Why would a B2B customer defect if they are saying they're satisfied?
• Are marketing automation tools really all that? What can and can't they do, really?