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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Where Should Sales Ops Report To, or Up Through?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What's the difference between sales enablement and sales effectiveness?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Who should be responsible for cultivating leads?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • How are B2B sales operations using predictive analytics?
  • Any ideas for teaching our salespeople how to deal with Procurement?

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