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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s the difference between “hard” and “soft” value-drivers?
  • Where Should Sales Ops Report To, or Up Through?
  • What do close rates have to do with lead generation?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Should I share the results of our marketing research with the sales team?
  • What’s wrong with "management by result"?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What's a "bounce-back" offer and when would I want to use one?
  • Is classroom training better than web-based training?
  • How would we modify our systems to incorporate our sales training?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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