Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• What do close rates have to do with lead generation?
• What are the primary components of an effective sales strategy?
• Should we be able to command a price premium for every value-gap we identify?
• Won't sales managers know which skills need shoring up amongst their reports?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• Why shouldn't we just focus our attention on our largest customers?
• When conducting research interviews, how many should we try to conduct?
• Why don't great salespeople make great sales managers?
• What's the difference between "explicit" and "latent" demand?