Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Where Should Sales Ops Report To, or Up Through?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How can we see the customer spend that we aren't getting?
• What are the different buyer types we might be negotiating with?
• How is marketing automation different from CRM or sales force automation?
• Are most strategic, "next level" Sales Operations groups found in large companies?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How do I know if my value messages are really "strategic"?
• What’s wrong with "management by result"?