Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Mix Shift" customer defection and how do I spot it?
• What are the primary components of an effective sales strategy?
• Why are the early signs of customer defection so difficult to spot?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When conducting research interviews, how many should we try to conduct?
• Why is customer retention so much more important in B2B than in B2C?
• How can I tell if a customer is defecting early enough to do something about it?
• What's a "bounce-back" offer and when would I want to use one?
• Should we be able to command a price premium for every value-gap we identify?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?