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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • Should I give my salespeople a specific price, or is a range OK?
  • Why should we care about what's happening in the lead generation process?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How do we know what tweaks to make in the various stages of our funnel?
  • How can we see the customer spend that we aren't getting?
  • Should Sales Ops Be Distributed or Centralized?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Who should be responsible for cultivating leads?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Using Peer Pressure To Improve Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial

  • Reducing Friction Between Sales & Marketing

    Some amount of "friction" between Sales and Marketing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Marketing functions.

    View This Webinar

  • Sales Process Improvement

    In this session, we share how to identify bottlenecks, develop procedures, and prioritize improvements. And, we discuss how to leverage technology to streamline and scale your sales processes.

    View This Webinar

  • Prepping for the Next Sales Crisis

    When the 'stuff' hits the fan, some companies will overreact and make things worse. So how should you respond when something disruptive happens? And how do you prepare for the next crisis?

    View This Webinar