Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What do close rates have to do with lead generation?
• Our whitepapers aren't generating very many leads. Any suggestions?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are the primary components of an effective sales strategy?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's the difference between sales enablement and sales effectiveness?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?