Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
- Once I understand the untapped potential in each account, what can I do with the information?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Can modeling account potential help me with forecasting?
- Why are the early signs of customer defection so difficult to spot?
- When conducting research interviews, how many should we try to conduct?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Should I give my salespeople a specific price, or is a range OK?
- How can I tell if a customer is defecting early enough to do something about it?
- If we spot a potential customer defection early enough, can we turn it around?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
"Better" Practices for Sales Operations
That lofty place of "best practice" can sometimes seem very far away. Fortunately, amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.
View This Webinar
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Earning Sales Ops a Seat At the Table
Elevating the Role of Sales Ops To the Highest Levels of Corporate Decision-Making
