Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- Why don't great salespeople make great sales managers?
- Where Should Sales Ops Report To, or Up Through?
- What's the difference between a "defined" and "undefined" market?
- Is classroom training better than web-based training?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Shouldn't product training count as sales training?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What's the problem with using BANT for prospect qualification?
- Once I understand the untapped potential in each account, what can I do with the information?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Fixing the Causes of Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.
View This Interview -
Where To Find 36% More Revenue
New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.
View This Interview -
Evaluating Top Sales Methods
How do you know your team is using the most effective sales method for your particular business situation? And if necessary, how do you facilitate a productive change?
View This Webinar
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Aligning Sales Ops to Business Strategy
Driving Sales Performance Within the Context of the Overall Business
