Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between lead generation and cultivation?
- What do close rates have to do with lead generation?
- What if our competitors are outperforming us on every value-driver that really matters?
- What’s wrong with "management by result"?
- What should I do with the leads that sales people disqualify?
- Why would a B2B customer defect if they are saying they're satisfied?
- How would we modify our systems to incorporate our sales training?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Where Should Sales Ops Report To, or Up Through?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Better Product Management for Better Sales
In this on-demand webinar, learn how leading Sales Ops teams are influencing the pre-market decisions that can reduce meaningful differentiation and limit the sales performance you can achieve in the market.
View This Webinar -
Developing Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.
View This Tutorial -
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide
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