Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What’s the difference between “hard” and “soft” value-drivers?
- Can modeling account potential help me with forecasting?
- What's the difference between a "defined" and "undefined" market?
- If we spot a potential customer defection early enough, can we turn it around?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Won't sales managers know which skills need shoring up amongst their reports?
- What is a "Mix Shift" customer defection and how do I spot it?
- Why would a B2B customer defect if they are saying they're satisfied?
- What are the primary components of an effective sales strategy?
- What’s wrong with "management by result"?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Are They a Price Buyer or a Poker Player?
In this expert interview with Nelson Hyde of Holden Advisors, you will learn how to tell the difference between true price buyers and buyers who are bluffing.
View This Interview -
Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
View This Tutorial -
Generating More Sales from Existing Customers
Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.
View This Webinar -
Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study
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Enabling Intelligent Growth
Delivering on Growth Imperatives While Protecting Sales Performance
