Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Once I understand the untapped potential in each account, what can I do with the information?
• How are B2B sales operations using predictive analytics?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What are the different buyer types we might be negotiating with?
• What are the primary components of an effective sales strategy?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• How do I know if my value messages are really "strategic"?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should I share the results of our marketing research with the sales team?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?