Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can we use our existing sales funnel stages for optimization purposes?
• What if our competitors are outperforming us on every value-driver that really matters?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Who cares "how" we hit the numbers, as long as we hit them?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What’s the difference between “hard” and “soft” value-drivers?
• Should we be able to command a price premium for every value-gap we identify?
• How is marketing automation different from CRM or sales force automation?