A Better Way to Manage by the Metrics
Jason Jordan, the Author of "Cracking the Sales Management Code," Discusses His Research Into Sales Measurement
Many SellingBrew Playbook subscribers are engaged in an ongoing struggle to make sense of all the metrics and reports being generated in their sales operation. In this informative interview, Jason Jordan helps cut through the confusion around sales performance measurement:
- How implementing CRM systems to capture and report data is just the first step...and what needs to come next.
- Why so many of the metrics we track and report are of little help when it comes to figuring out what to do.
- The key differences between the three main types of sales metrics...which can be managed and which cannot.
- Simple techniques and tactics to help your team identify the sales activities that will actually lead to results.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Where To Find 36% More Revenue
New research shows that even the best-run companies have huge pockets of revenue and profit they just can't see. In this Expert Interview, we discuss what leading companies are doing to capture these "hidden" opportunities.
View This Interview -
The Fundamentals of Sales Segmentation
Segmentation is critical for anyone using data to analyze and improve their sales operation. In this session, we explore the key concepts of effective segmentation and discuss different types of models that are useful.
View This Webinar -
17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide -
Evaluating Top Sales Methods
How do you know your team is using the most effective sales method for your particular business situation? And if necessary, how do you facilitate a productive change?
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges