17 Powerful Insights That Improve Close Rates & Margins

Understanding Your Buyers to Improve Close-Rates, Margins, and Long-Term Customer Values

Becoming a truly effective sales force all starts with the customer...or more accurately, the prospect. And it stands to reason that the more you know about those prospects and how they perceive the marketplace, the better your chances for success. In this guide, you'll learn:

• How making a concerted effort to utilize this type of information and insight creates competitive advantages.
• Seven key insights into prospects' views on their specific situation and their perceptions of marketplace.
• Six aspects of prospects' perspectives on the competitive landscape and the viable alternatives available.
• Four crucial insights into how prospects' go about gathering the information they need to make decisions.