Aligning Sales Ops to Business Strategy
Driving Sales Performance Within the Context of the Overall Business Ecosystem
At the SellingBrew Playbook, we regularly emphasize the importance of viewing your sales efforts within the context of the overall business. After all, your ability to win profitable business is affected by every other aspect of the business. And in turn, every sales decision you ultimately make or enable can't help but have ripple effects throughout the rest of the business. So how do you ensure that your sales operation and the overall business strategy are properly aligned? And what should you do when there's a disconnect? In this subscriber-only webinar, you will learn about:
- The key ingredients of an overall business strategy that you'll want to look for and prioritize.
- Leveraging sales performance insights to influence the overall business strategy and direction.
- Prioritizing and designing sales ops initiatives to complement the larger business goals and strategies.
- How to mitigate costly misalignments and correct disconnects before they cause too much damage.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
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Exploring the Principles of Sales Process Excellence
There's a big difference between just "trying to improve" in a general sense and using a fact-based method for driving systemic improvement. In this expert interview, Michael Webb discusses applying the time-tested principles of process improvement to B2B sales.
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The Big Deal About "Modern" Sales Playbooks
A lot of sales operations have been trying to determine whether playbooks are something they should be leveraging. And if so, how should they be going about it? In this expert interview, Christopher Faust helps cut through the confusion and provides guidance on topic.
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The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study
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Making Sense of AI For Sales Ops
Cutting Through the Hype to Deliver Tangible Sales Performance Gains
