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Anatomy of a Competition-Crushing Sales Strategy

Learn How Leading Sales Operations Are Leveraging Strategy to Win More While Competing Less

Sales strategy affects everything a sales team does. The better your sales strategy, the easier it is for your sales team to achieve their objectives. But understanding what makes an effective sales strategy isn’t always easy. In this training session replay, you'll learn about:

  • The essence of strategy and why it's so difficult for competitive B2B sales organizations to embrace it.
  • The critical differences between strategy and tactics---and why so many B2B companies confuse the two.
  • The six strategic and tactical ingredients that come together to determine how challenging sales will be.
  • The top strategic improvements and optimizations that can make the most difference to performance.

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More Subscriber-Only Resources From Our Library

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

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    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

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  • Assessing Core Sales Skills in the Hiring Process

    Relying on first-impressions, intuition, and gut-feel is just too risky when hiring salespeople today. This guide explores new options for infusing more objectivity and science into the process of finding good salespeople.

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    If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.

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