Anticipating Competitors’ Sales Moves
Learn Proven Approaches for Predicting Competitive Actions and Reactions
In Sales Ops, it's often said that your plans can only be as smart as your dumbest competitor. While the statement is nowhere close to the truth, the sentiment is certainly understandable. After all, your competitors' sales actions and reactions add many more variables to an already complex mix. So, how can you reduce the competitive ambiguity in sales? How can you get ahead of your competitors' actions and reactions? How do you anticipate their moves and prevent them from foiling your plans? In this subscriber-only webinar, you will learn about:
- Narrowing the field to focus on the competitors that matter most to the business at hand.
- Asking the right strategic questions to better understand what makes your competitors tick.
- Incorporating the anticipated competitive responses into your sales strategies and plans.
- Putting competitive feedback from your customers and salespeople in proper perspective.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Fixing the Causes of Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.
View This Interview -
Successful Sales Ops Pilot Programs
How do you get your company to accept new sales tools and approaches, while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.
View This Webinar -
Isolating the Impacts of Price, Volume, Cost and Mix
Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.
View This Tool -
Building a Better Bid Desk
Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.
View This Webinar
Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges