Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why are the early signs of customer defection so difficult to spot?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What’s the difference between “hard” and “soft” value-drivers?
- What's the difference between sales enablement and sales effectiveness?
- Once I understand the untapped potential in each account, what can I do with the information?
- How can pricing and discounting affect lead generation?
- What kinds of things should a Sales Ops group be focusing on?
- What is a "Mix Shift" customer defection and how do I spot it?
- How do we know what tweaks to make in the various stages of our funnel?
- Should I share the results of our marketing research with the sales team?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Developing a Winning Sales Ops Roadmap
For transforming Sales Ops, good intentions aren't enough. You need a plan. In this on-demand webinar, learn about creating an effective roadmap for making Sales Ops a more strategic function.
View This Webinar
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Enabling Intelligent Growth
Delivering on Growth Imperatives While Protecting Sales Performance
