Assessing Core Sales Skills in the Hiring Process

Exploring New Options for Infusing More Objectivity and Science Into the Hiring of B2B Salespeople

As important as salespeople are to a company's financial performance, they are often hired somewhat "blindly" based on first impressions, intuition, and gut-feel. But this a massive risk that just isn’t necessary in today’s internet-enabled world. In this guide, you will learn about:

• Four ways that incompetent salespeople can damage your company, beyond just missing the numbers.
• Two business dynamics that can make it easy for incompetent salespeople to "hide" for a very long time.
• The results of a benchmarking study that exposes just how many salespeople are lacking core selling skills.
• How online sales skills assessments now make it possible for anyone to use objective criteria when hiring salespeople.