Assessing Core Sales Skills in the Hiring Process
Exploring New Options for Infusing More Objectivity and Science Into the Hiring of B2B Salespeople
As important as salespeople are to a company's financial performance, they are often hired somewhat "blindly" based on first impressions, intuition, and gut-feel. But this a massive risk that just isn’t necessary in today’s internet-enabled world. In this guide, you will learn about:
- Four ways that incompetent salespeople can damage your company, beyond just missing the numbers.
- Two business dynamics that can make it easy for incompetent salespeople to "hide" for a very long time.
- The results of a benchmarking study that exposes just how many salespeople are lacking core selling skills.
- How online sales skills assessments now make it possible for anyone to use objective criteria when hiring salespeople.
This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Exploring the Sales Ops Center of Excellence
This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.
View This Webinar -
Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
View This Tool -
Managing Risk in Sales Operations
Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in Sales Operations. In this session, learn how to mitigate major sources of risk before they can manifest.
View This Webinar -
How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
View This Interview
Come Join Our Next Webinar
Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
