Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Attracting and Capturing Better Leads

Strategies and Tactics for Maximizing the Quantity, Quality, and Value of Sales Leads

Clearly, getting quality leads is a top priority for most sales teams. After all, those leads are often the fuel for the financial engine of the company. But it's incredibly frustrating when sales gets the blame for poor performance when the quality of leads is the issue. In this subscriber-only training webinar, you will learn about:

  • The dynamics of B2B environments that present unique challenges for effective lead gen.
  • How different metrics can help drive better internal perspectives on quality versus quantity.
  • Methods for analyzing and diagnosing your lead flow to guide your improvement efforts.
  • A number of straightforward optimizations and "tweaks" that can make a big difference.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Deal With Churn

    How can we mitigate churn and retain more of the customers, revenues, and profits we've acquired? In this webinar, learn a simple methodology for figuring out what's best in your situation.

    View This Webinar

  • Overcoming the New Realities in B2B Sales

    Since the advent of the Internet, the B2B buying process has been changing dramatically. In this expert interview, Tom Searcy, the author of "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.

    View This Interview

  • Three Buyers That Don't Buy On Price

    If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.

    View This Diagnostic

  • Building a Better Sales Pitch

    How do we arm our sales teams with the most effective messages possible? How do we ensure our messages will actually cut through the clutter, differentiate our offerings, and move the sales process forward?

    View This Webinar