SellingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Avoiding Five Margin-Killing MarCom Mistakes

Identify and Avoid Five Marketing Communication Mistakes That Reduce Your Perceived Value

Your company's marketing materials are being viewed by hundreds or thousands of prospects that will draw conclusions before ever talking to a rep. And the simple truth is that these messages can often determine whether your reps are even going to get a shot. In this guide, you will learn about:

  • The biggest mistake that is repeated over and over again in most company's marketing materials.
  • Why failing to explicitly differentiate yourself from competitive alternatives can be so damaging.
  • How the current attitudes and expectations of prospects have changed how you should communicate.
  • Five specific action steps you can take right away to help address these costly MarCom mistakes.

This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

    View This Tutorial
  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar
  • Maximizing & Measuring Sales Tools

    How do you get everything you can out of your investments in sales tools? In this session, learn about a proven five phase best practice framework for becoming more proactive and effective.

    View This Webinar
  • Tweaking Your Sales Strategy to Improve Margins

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. Learn how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

    View This Guide