How to Boost the Perceived Value of Sales Operations
9 Ways to Enhance the Internal Perceptions and Profile of Your Sales Ops Function
As sales ops practitioners, we need to recognize that not everyone understands what we do. We need to educate them proactively, making sure that they recognize the value that sales ops offers. By highlighting the return on investment (ROI) that the company gets from the function and by championing our discipline, you can help change the perception that other people in your company have of sales ops. And that in turn, can make it much easier to get budget requests improved and to expand the influence you have at your company. In this Express Guide, you will learn:
- Four strategies for selecting the right metrics and measures to clearly demonstrate your value.
- Three strategies to ensure that the qualitative aspects of your contributions are recognized.
- Two structural and organizational approaches for increasing your profile and strategic focus.
- Four all-too-common pitfalls and costly mistakes you should work to sidestep along the way.
This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Identifying Your Value Along Five Dimensions
You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.
View This Guide -
How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview -
Why Sales Ops Initiatives Fail
Some sales ops initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?
View This Webinar -
The Pitfalls of Sales and Marketing Alignment
Sales and marketing alignment can sometimes do more harm than good. These real-world case studies expose the costly downsides of alignment and reveal the mindset that's often more effective to adopt.
View This Case Study
Come Join Our Next Webinar
How to Quote Big Deals
Balancing the Risks & Opportunities When Quoting Large Bids and Contracts
