Building a Data-Driven Sales Operation

Transforming Your Sales Processes and Team Culture to Make Much Better Use of Data

Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. And infusing “science” into something that many have long-considered to be a kind of “art” is challenging to say the least. But you shouldn’t let the fact that it can’t happen overnight discourage you. With the right approach, you can transform your sales processes and culture in less time...and with less conflict...than you might imagine. In this on-demand webinar, you'll learn about:

• Getting the right people in the right roles to enable a data-driven transformation without having to force it.
• How to overcome the misconceptions about certain sales activities that can sometimes stand in the way.
• How to avoid letting the absence or "dirtiness" of data become an excuse for relying on intuition and guesswork.
• The top 10 strategies and tactics other teams have found to be effective for becoming more data-driven.