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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Should Sales Ops Be Distributed or Centralized?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • To be most effective, which major growth drivers should we be focusing on?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Should I give my salespeople a specific price, or is a range OK?
  • What are the different types of sales training we need to be aware of?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Once I understand the untapped potential in each account, what can I do with the information?

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