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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What kinds of things should a Sales Ops group be focusing on?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How do you make sure improvements stick and don't go back to normal?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • When conducting research interviews, how many should we try to conduct?
  • Can we use our existing sales funnel stages for optimization purposes?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Is classroom training better than web-based training?
  • What’s wrong with "management by result"?

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More Subscriber-Only Resources From Our Library

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  • Accelerating Sales Cycles

    Sales cycle times have major implications for cash flows, productivity, and returns on sales. In this session, learn proven "big bang" strategies and tactics for slashing time-to-close across your sales operation.

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  • From Tactical to Strategic Sales Ops

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other Sales Ops teams transitioned into more strategic functions? What steps did they take?

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  • Neutralizing the Sales Team's Go-To Excuses

    When things don't turn out as expected or desired, it's just human nature to look for explanations beyond what might be perceived as a personal failing. Learn how Sales Ops can address the common "reasons" for poor sales performance.

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