Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do I know if my value messages are really "strategic"?
• How would we modify our systems to incorporate our sales training?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• Shouldn't product training count as sales training?
• What are the different types of sales training we need to be aware of?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How do you make sure improvements stick and don't go back to normal?
• My company seems to love platitudes. How do I get others to focus on real messages?