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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why don't great salespeople make great sales managers?
  • Should I share the results of our marketing research with the sales team?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How can we see the customer spend that we aren't getting?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How do you make sure improvements stick and don't go back to normal?
  • What's the difference between lead generation and cultivation?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Building a Data-Driven Sales Operation

    Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. In this on-demand webinar, learn about transforming your sales processes and team culture to make much better use of data.

    View This Webinar

  • Five Performance Boosters of Follow-On Sales

    While customer acquisition is certainly important, it might not the best place to focus if you really want to see dramatic improvements in sales performance. Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.

    View This Guide

  • Prepping for the Next Sales Crisis

    When the 'stuff' hits the fan, some companies will overreact and make things worse. So how should you respond when something disruptive happens? And how do you prepare for the next crisis?

    View This Webinar

  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide