Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why are the early signs of customer defection so difficult to spot?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Are most strategic, "next level" Sales Operations groups found in large companies?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- To be most effective, which major growth drivers should we be focusing on?
- What’s wrong with "management by result"?
- Where Should Sales Ops Report To, or Up Through?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide -
Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
View This Webinar -
Sales Analysis That Actually Makes a Difference
In this expert interview, Dev Tandon talks about how and why leading companies are looking at sales and business analytics differently. He also discusses some of the most powerful sales analyses these companies are using to drive clarity and results.
View This Interview
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Making Sense of AI For Sales Ops
Cutting Through the Hype to Deliver Tangible Sales Performance Gains
