Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What’s the difference between “hard” and “soft” value-drivers?
- What are the different types of sales training we need to be aware of?
- How Should a Sales Ops Function Be Structured?
- Should I give my salespeople a specific price, or is a range OK?
- Why is customer retention so much more important in B2B than in B2C?
- Our whitepapers aren't generating very many leads. Any suggestions?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- How are B2B sales operations using predictive analytics?
- What's the difference between lead generation and cultivation?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide -
Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
View This Webinar -
Developing Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.
View This Tutorial
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Driving Consistent Sales Execution
How to Maintain Discipline, Efficiency, and Effectiveness Across Your Sales Operation
