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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why shouldn't we just focus our attention on our largest customers?
  • Why should we care about what's happening in the lead generation process?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What kinds of things should a Sales Ops group be focusing on?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What are the primary components of an effective sales strategy?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Being An Internal Sales Consultant

    For sales operations functions, frustration and conflict would seem to be inevitable. But learn how an "internal consultant" mindset and approach can make driving improvements much easier...and far less frustrating.

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  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview

  • Prepping for the Next Sales Crisis

    When the 'stuff' hits the fan, some companies will overreact and make things worse. So how should you respond when something disruptive happens? And how do you prepare for the next crisis?

    View This Webinar

  • Can You Benefit from Better Deal Management?

    Some companies close deals rapidly at the expense of margins and profit. Other companies protect margins and control discounting at the expense of cycle-time and close-rates. In this guide, you'll learn how leading companies are able to achieve the best of both worlds.

    View This Guide