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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How is marketing automation different from CRM or sales force automation?
  • Why shouldn't we just focus our attention on our largest customers?
  • What is a "Steady State" customer defection and how do I spot it?
  • How are B2B sales operations using predictive analytics?
  • To be most effective, which major growth drivers should we be focusing on?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What should I do with the leads that sales people disqualify?
  • How do we get organizational support for tightening up our targeting criteria?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Seven Signs Your Sales Strategy Stinks

    How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.

    View This Diagnostic

  • Increasing Revenue Through Real Strategic Sales

    It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.

    View This Webinar

  • Selling Value More Confidently in Seven Steps

    Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.

    View This Tutorial

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar