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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is classroom training better than web-based training?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • What are the different buyer types we might be negotiating with?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What are the primary components of an effective sales strategy?
  • What’s wrong with "management by result"?
  • How do I know if my value messages are really "strategic"?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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    When you’re trying to optimize your sales funnel, it can be a bit difficult to know where to focus and how to get started. In this step-by-step tutorial, you'll learn a straightforward process for improving sales results with relatively simple and easy-to-execute "tweaks".

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  • Evaluating Top Sales Methods

    How do you know your team is using the most effective sales method for your particular business situation? And if necessary, how do you facilitate a productive change?

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  • How to Gear Up for Growth

    In this informative interview, sales effectiveness expert Michael Perla discusses a number of crucial strategic considerations that are often overlooked by sales operations in their tactical pursuit of growth.

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  • Quick Wins in Sales Operations

    It’s always good to have a few tricks up your sleeve for boosting results in short order, without investing a ton of effort and money. In this session, we discuss 15 "quick wins" that have proven effective for others.

    View This Webinar