Creating Compelling Content
How Leading Sales & Marketing Teams Are Developing Content That Actually Drives Results
The concept of “content marketing” is all the rage. But is publishing lots of content really the answer? Not a chance. As usual, the hypesters are omitting some important facts, glossing-over some crucial processes, and failing to mention the real prerequisites to success. In this on-demand training webinar, you'll learn about:
- The real role that content marketing plays in B2B. (Hint: It’s not a new role.)
- The common mistakes and misconceptions that can hamper efforts.
- The processes leading teams are using to ensure relevance and results.
- Straightforward steps you can take to make your efforts much more effective.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
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Survival Strategies for Raising Prices
In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?
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Developing Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
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Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
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How to Quote Big Deals
Balancing the Risks & Opportunities When Quoting Large Bids and Contracts
