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Demonstrating the Value of Sales Operations

Quantifying and Communicating the Contribution and Impact of Your Sales Operations Team

While the importance, contribution, and value of long-established business departments tends to be taken as a given, relatively new Sales Operations functions will often have a bigger hill to climb. From getting additional human resources to investing in new tools and technology, an all-too-common response from management is, "Well, what have you done for me lately?" In this on-demand webinar, you'll learn about:

  • How other teams have moved beyond being an administrative expense to being seen as an investment in profitable growth.
  • The productivity metrics and contribution measures that can help make your case for additional investments and resources.
  • How to combat the common misconceptions and misunderstandings about the importance of sales operations in B2B today.
  • Proven approaches for internal communication and collaboration that reinforce your value and maintain ongoing support.

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More Subscriber-Only Resources From Our Library

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

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  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

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  • Anticipating Competitors' Sales Moves

    Your competitors' sales actions (and reactions) add even more complexity to a sales operation. So what can you do to better anticipate competitive moves and prevent them from spoiling your selling efforts?

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  • Five Performance Boosters of Follow-On Sales

    While customer acquisition is certainly important, it might not the best place to focus if you really want to see dramatic improvements in sales performance. Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.

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