Developing Effective Sales Dashboards
Sales Ops Strategies and Tactics for Accelerating the Growth of Newly-Acquired Customers
In theory, dashboards are an ideal way to package and deliver data to a sales team. Being relatively easy to digest, well-designed dashboards can help bridge the gap between complex datasets and people who are not very analytical by nature. In practice, however, the theory often falls apart as performance improvements fail to materialize and broad utilization shrinks to just a handful of reps with nothing better to do. So, how do you develop performance-enhancing dashboards that salespeople will actually want to use long after the novelty has worn off? In this on-demand webinar, you'll learn about:
- How and why the standard or typical approaches for developing sales dashboards will almost always fail.
- The four main types of information your dashboards should contain if you want to boost sales performance.
- Critical insights into how salespeople consume data and the best ways to align to their inclinations and habits.
- Fifteen development principles, strategies, and tactics other teams have learned through costly trial and error.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
Exploring the Sales Ops Center of Excellence
This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.
View This Webinar -
How to Deal With Churn
How can we mitigate churn and retain more of the customers, revenues, and profits we've acquired? In this webinar, learn a simple methodology for figuring out what's best in your situation.
View This Webinar -
Onboarding New Sales Reps for Success
Bringing a new sales rep onto your team can be a very expensive and risky proposition. And many common onboarding strategies can make things worse instead of better. This guide exposes 10 best practices our research team has found to be most effective.
View This Guide

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges