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Driving Sales Effectiveness with Strategic CRM

Learn How Leading Sales Operations Are Transforming Their CRM Systems Into Strategic Sales Weapons

Are you getting everything you should from your CRM? Do you know what's possible? Our research team sought to understand what leading sales operations are doing differently to drive significant results with their CRM systems. In this 4-part training session replay, you'll learn about:

  • SellingBrew SalesPulse Survey data showing just how pervasive CRM really is and where it stands in the list of priorities.
  • Why the promise of CRM is so compelling, but rarely achieved through traditional approaches and common mindsets.
  • Seven real-world examples of how leading companies are using their CRM systems to answer more profitable questions.
  • How and why these companies' CRM perspectives and strategies lead to natural adoption, rather than forced compliance.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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    Some sales ops initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

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  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

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