Are You Fooling Yourself About Customer Retention?
Learn Why Many More Accounts Than You Know Are Likely At-Risk...and What You Can Do About It!
For over a decade, AskForensics has been working with many of the biggest and best-know companies in the world; conducting in-depth investigations and research to learn the truth about why multi-million dollar accounts are won or lost. And every year, they publish an informative research report to share some of what they've learned. In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses their latest research and reveals a number of effective strategies for maintaining strong customer relationships and retaining your most valuable accounts.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Retaining & Growing Key Accounts
Taking a more systemic and programmatic approach to key account retention and growth by developing a real Key Account Program.
View This Webinar -
How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
View This Tutorial -
Aligning Sales Ops to Business Strategy
How do you ensure that your sales operation and the overall business strategy are properly aligned? And what do you do when there's a disconnect?
View This Webinar -
Maximizing the Effectiveness of Sales Training
Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges