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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • How do you make sure improvements stick and don't go back to normal?
  • When conducting research interviews, how many should we try to conduct?
  • How do we get organizational support for tightening up our targeting criteria?
  • What is a "Steady State" customer defection and how do I spot it?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • How are B2B sales operations using predictive analytics?
  • Why are the early signs of customer defection so difficult to spot?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should I share the results of our marketing research with the sales team?

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