Getting Beyond the Hype of Marketing Automation Tools
Dan McDade Discusses the Hidden Realities of Marketing Automation for Effective Lead Generation
Many of us know...or at least suspect...that there's quite a bit of hype surrounding marketing automation technologies. Certainly, these tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? Does the reality actually live up to all of the hype? Or are there things we might be missing? In this interview with Dan McDade, the CEO of PointClear and the author of The Truth About Leads, we cut through the hype surrounding marketing automation toolsets and discuss their proper role in effective lead generation.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
The Fundamentals of Sales Segmentation
Segmentation is critical for anyone using data to analyze and improve their sales operation. In this session, we explore the key concepts of effective segmentation and discuss different types of models that are useful.
View This Webinar -
Successful Sales Ops Pilot Programs
How do you get your company to accept new sales tools and approaches, while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.
View This Webinar -
Aligning Sales Ops to Business Strategy
How do you ensure that your sales operation and the overall business strategy are properly aligned? And what do you do when there's a disconnect?
View This Webinar -
How to Improve Internal Deal Negotiations
The most costly deal negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better deal outcomes with others inside your company.
View This Guide
Come Join Our Next Webinar
How to Quote Big Deals
Balancing the Risks & Opportunities When Quoting Large Bids and Contracts
