SellingBrew

Subscriber-Only Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Getting Sales to Sell on Value

Julie Thomas on Getting Beyond the Buzzwords and Making Value Selling a Reality

These days, most B2B sales organizations are talking a good game about value selling. But beyond all the talk, are they taking the right steps to get beyond the buzzwords and make value selling a reality? In this expert interview, Julie Thomas, the President and CEO of ValueSelling Associates --- a firm that's been named a Top 20 sales training firm for the last four years running --- shares her insights and experiences training sales teams to sell on value, ensuring ongoing adoption and utilization, and producing significant, quantifiable impacts as a result.

This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Improve Your Close Rates

    Trial and error with something as important as your close rates is risky. How do you know which strategies and tactics you should use to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.

    View This Webinar
  • Managing Mix to Boost Sales

    Product and customer mix have an incredible amount of influence over every aspect of your sales performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

    View This Webinar
  • Exploring Account-Based Marketing and Sales

    While the promise of account-based marketing and sales is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.

    View This Webinar
  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide