Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why don't great salespeople make great sales managers?
  • If we hire experienced reps, shouldn't they already know what to do?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • To be most effective, which major growth drivers should we be focusing on?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • How is marketing automation different from CRM or sales force automation?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What's the problem with using BANT for prospect qualification?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.

    View This Interview

  • Avoiding the Top 7 Sales Ops Mistakes

    If you can avoid the biggest mistakes that others have already made, you're definitely rigging the game in your favor. Learn about the Sales Ops mistakes that have set other groups back years and even damaged careers.

    View This Webinar

  • Crucial Sales Operations Concepts

    What sets a great Sales Ops team apart often comes down the core concepts and principles they embrace. In this on-demand webinar, you'll learn about 15 fundamental concepts that every Sales Ops leader and practitioner needs to understand inside and out.

    View This Webinar