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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What's the problem with using BANT for prospect qualification?
  • Shouldn't product training count as sales training?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • How do I know if my value messages are really "strategic"?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What kinds of things should a Sales Ops group be focusing on?
  • What are the different buyer types we might be negotiating with?
  • Is classroom training better than web-based training?
  • What’s the difference between “hard” and “soft” value-drivers?

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