Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some typical things that can hurt lead generation?
• Why shouldn't we just focus our attention on our largest customers?
• What's the difference between defection detection and customer retention?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Won't sales managers know which skills need shoring up amongst their reports?
• When conducting research interviews, how many should we try to conduct?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Should Sales Ops Be Distributed or Centralized?