Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are the primary components of an effective sales strategy?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• If we spot a potential customer defection early enough, can we turn it around?
• Our whitepapers aren't generating very many leads. Any suggestions?
• How can pricing and discounting affect lead generation?
• What's a good cost-per-lead? Are there any benchmarks?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How do we get organizational support for tightening up our targeting criteria?
• Any ideas for teaching our salespeople how to deal with Procurement?