Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What’s the difference between “hard” and “soft” value-drivers?
• How can I tell if a customer is defecting early enough to do something about it?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if our competitors are outperforming us on every value-driver that really matters?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are the different types of sales training we need to be aware of?