How Marketing Automation Is Transforming Sales
Debbie Qaqish Discusses How Marketing Automation Is Helping Leading Sales Organizations Hit Their Numbers
Marketing automation is becoming a crucial element in the development of effective B2B sales operations. And to avoid falling behind, it's important to understand the implications and potential of this technology. In this recorded and transcribed interview with Debbie Qaqish, you'll learn:
- How and why buyers today are up to 70% through their decision-making process before they even talk to a salesperson.
- Why marketing's prospect cultivation efforts are often making it even more difficult for your sales team to win business.
- What leading sales teams are expecting---and getting---from their marketing teams through marketing automation.
- How marketing automation technology changes the dynamic and promotes greater alignment to sales and revenue targets.
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
View This Tutorial -
Exploring the Principles of Sales Process Excellence
There's a big difference between just "trying to improve" in a general sense and using a fact-based method for driving systemic improvement. In this expert interview, Michael Webb discusses applying the time-tested principles of process improvement to B2B sales.
View This Interview -
Sales Ops Productivity Boosters
Under the current clouds of economic uncertainty, most teams are being asked to do even more with even less. So how do you make the most of what you've got?
View This Webinar -
The Sales Ops Guide to Enabling Sales Managers
Sales managers are critical points of leverage and enablement. In this on-demand webinar, learn a variety of strategies and tactics that others have used to influence sales managers and drive performance improvements at-scale.
View This Webinar
Come Join Our Next Webinar
Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
