SellingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

How to Deliver Sales Training That Sticks

Seven Steps to Maximize the Ongoing Effectiveness of Your Sales Training Efforts and Investments

As a tactical deliverable, sales training becomes just another fleeting "booster shot" of motivation. But as a strategic process, the right steps are taken, in the right order, to ensure effective utilization over time. In this tutorial, you will learn about:

  • A step-by-step process for designing effectiveness and stickiness into your sales training program from the start
  • Five strategic considerations that your sales training plan needs to address beyond just a schedule of activities
  • Four strategies for making your sales training program a truly operational part of your ongoing sales operation
  • A critical mistake to avoid when trying to vet potential sales training providers and narrow down your short list

This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Five Performance Boosters of Follow-On Sales

    While customer acquisition is certainly important, it might not the best place to focus if you really want to see dramatic improvements in sales performance. Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.

    View This Guide
  • Getting Sales to Sell on Value

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

    View This Interview
  • Overcoming the New Realities in B2B Sales

    Since the advent of the Internet, the B2B buying process has been changing dramatically. In this expert interview, Tom Searcy, the author of "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.

    View This Interview
  • Boosting the Sales Ops Team's Influence

    How can Sales Ops implement their plans and improve results when they lack the direct authority to ensure that those plans are executed? In this session, learn to leverage the principles of influence and persuasion.

    View This Webinar