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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • How would we modify our systems to incorporate our sales training?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • To be most effective, which major growth drivers should we be focusing on?
  • What's the difference between "explicit" and "latent" demand?
  • What's a "bounce-back" offer and when would I want to use one?
  • How do we get organizational support for tightening up our targeting criteria?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Who should be responsible for cultivating leads?

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