Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What’s the difference between “hard” and “soft” value-drivers?
• How is marketing automation different from CRM or sales force automation?
• What is a "Steady State" customer defection and how do I spot it?
• What kinds of things should a Sales Ops group be focusing on?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Shouldn't product training count as sales training?
• Why are the early signs of customer defection so difficult to spot?
• What are the different types of sales training we need to be aware of?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What are the different buyer types we might be negotiating with?