Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Once I understand the untapped potential in each account, what can I do with the information?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• What are the different types of sales training we need to be aware of?
• How can I tell if a customer is defecting early enough to do something about it?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Where Should Sales Ops Report To, or Up Through?
• Won't sales managers know which skills need shoring up amongst their reports?