Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do I know if my value messages are really "strategic"?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• Can modeling account potential help me with forecasting?
• What should I do with the leads that sales people disqualify?
• What are the different types of sales training we need to be aware of?
• What’s the difference between “hard” and “soft” value-drivers?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How can I tell if a customer is defecting early enough to do something about it?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?