Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between lead generation and cultivation?
• Why is customer retention so much more important in B2B than in B2C?
• What should I do with the leads that sales people disqualify?
• Won't sales managers know which skills need shoring up amongst their reports?
• Should I give my salespeople a specific price, or is a range OK?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• How is marketing automation different from CRM or sales force automation?
• How can we see the customer spend that we aren't getting?
• What's the difference between defection detection and customer retention?