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Innovating to Maximize Sales Productivity

How a Leading B2B Sales Organization Increased Their Capacity, Productivity and Effectiveness…All at the Same Time

Without adding headcount, how do you pursue a host of new customer acquisitions while at the same time retaining and growing a massive base of existing customers? In this case study, you will learn:

  • The critical factor that determines whether or not a sales team can actually hit their numbers in many mature B2B markets.
  • How a relatively small sales team can keep close tabs on thousands of diverse accounts to make sure they aren't defecting.
  • How individual sales reps can capture all of the potential growth opportunities buried within even massive books-of-business.
  • How certain technologies can handle the heavy-lifting and free-up salespeoples' time to cultivate and acquire new customers.

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