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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Who cares "how" we hit the numbers, as long as we hit them?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Should I share the results of our marketing research with the sales team?
  • What should I do with the leads that sales people disqualify?
  • What are the different buyer types we might be negotiating with?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Why should we care about what's happening in the lead generation process?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?

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