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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How can pricing and discounting affect lead generation?
  • Can modeling account potential help me with forecasting?
  • What's the problem with using BANT for prospect qualification?
  • Should I share the results of our marketing research with the sales team?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Exceptional Sales Ops Teams

    Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.

    View This Webinar

  • The Multiple Dimensions of Value Chart

    Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.

    View This Tool

  • How to Stop Losing Sales to "No Decision"

    For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

    View This Tutorial

  • Maximizing the Effectiveness of Inside Sales

    In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.

    View This Webinar