Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• What are the primary components of an effective sales strategy?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How do I know if my value messages are really "strategic"?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Why would a B2B customer defect if they are saying they're satisfied?
• Should I give my salespeople a specific price, or is a range OK?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How would we modify our systems to incorporate our sales training?