Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What are the primary components of an effective sales strategy?
- Why shouldn't we just focus our attention on our largest customers?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Is classroom training better than web-based training?
- Should Sales Ops and Marketing Ops be combined? Is this common?
- How can pricing and discounting affect lead generation?
- What’s the difference between “hard” and “soft” value-drivers?
- Can we use our existing sales funnel stages for optimization purposes?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview -
Can You Benefit from Better Deal Management?
Some companies close deals rapidly at the expense of margins and profit. Other companies protect margins and control discounting at the expense of cycle-time and close-rates. In this guide, you'll learn how leading companies are able to achieve the best of both worlds.
View This Guide -
How to Crater a Market with Cost-Plus Pricing
For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.
View This Case Study
Come Join Our Next Webinar
Future Proofing Your Sales Ops Career
Adapting Your Skills to Thrive In Rapidly Evolving Commercial Environments
