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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a good cost-per-lead? Are there any benchmarks?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What should I do with the leads that sales people disqualify?
  • How Should a Sales Ops Function Be Structured?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How do we get organizational support for tightening up our targeting criteria?
  • What kinds of things should a Sales Ops group be focusing on?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Any ideas for teaching our salespeople how to deal with Procurement?

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More Subscriber-Only Resources From Our Library

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  • How to Tackle Trade Tariffs

    In this insightful conversation, Sean Arnold helps us sort through the issues and understand our options when addressing the latest addition to our list of challenges: trade tariffs.

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  • Earning Sales Ops a Seat At the Table

    In this session, learn how leading teams have bridged the gap between just executing the plans that are handed down by others and actually having a hand in developing those plans in the first place.

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  • Closing Costly Revenue Leaks

    In this recorded webinar session, we explore common revenue leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

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