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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How would we modify our systems to incorporate our sales training?
  • What's the difference between defection detection and customer retention?
  • What's a "bounce-back" offer and when would I want to use one?
  • How can pricing and discounting affect lead generation?
  • How do I know if my value messages are really "strategic"?
  • Why are the early signs of customer defection so difficult to spot?
  • Should I give my salespeople a specific price, or is a range OK?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What kinds of things should a Sales Ops group be focusing on?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

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  • The Right Way to Manage and Enable Change

    How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.

    View This Interview

  • Avoiding Five Margin-Killing MarCom Mistakes

    Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.

    View This Guide

  • Building a Better Sales Pitch

    How do we arm our sales teams with the most effective messages possible? How do we ensure our messages will actually cut through the clutter, differentiate our offerings, and move the sales process forward?

    View This Webinar