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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between defection detection and customer retention?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What's the difference between "explicit" and "latent" demand?
  • What's the difference between lead generation and cultivation?
  • How is marketing automation different from CRM or sales force automation?
  • What should I do with the leads that sales people disqualify?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Should Sales Ops Be Distributed or Centralized?
  • To be most effective, which major growth drivers should we be focusing on?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Selling Your Sales Ops Initiatives

    With a positive economic outlook, companies today are much more willing to invest in their capabilities and infrastructure. How should you craft, package, and pitch your initiative to get the go-ahead from management?

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  • Predictive Sales Analytics

    Predictive sales analytics has proven to be a powerful tool for improving effectiveness and boosting results at-scale. In this on-demand webinar, we demystify the core concepts and applications in sales environments.

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  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

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  • Creating More Powerful Sales Proposals

    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

    View This Interview