Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- How do we know what tweaks to make in the various stages of our funnel?
- Who should be responsible for cultivating leads?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- When conducting research interviews, how many should we try to conduct?
- Why would a B2B customer defect if they are saying they're satisfied?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Can we use our existing sales funnel stages for optimization purposes?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool -
Making Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? With the dynamics involved, effective change management requires a more strategic approach.
View This Webinar
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