Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What is a "Steady State" customer defection and how do I spot it?
- How can pricing and discounting affect lead generation?
- How Should a Sales Ops Function Be Structured?
- What if our competitors are outperforming us on every value-driver that really matters?
- Should we be able to command a price premium for every value-gap we identify?
- Why are the early signs of customer defection so difficult to spot?
- Why is customer retention so much more important in B2B than in B2C?
- How would we modify our systems to incorporate our sales training?
- How are B2B sales operations using predictive analytics?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
"Better" Practices for Sales Operations
That lofty place of "best practice" can sometimes seem very far away. Fortunately, amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.
View This Webinar -
Beyond the Hype of Marketing Automation Tools
Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.
View This Interview
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Dynamic Sales Forecasting
Leveraging Data and Technology to Enable More Accurate and Timely Sales Forecasts
