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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How can I tell if a customer is defecting early enough to do something about it?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What are the primary components of an effective sales strategy?
  • Can modeling account potential help me with forecasting?
  • Why is customer retention so much more important in B2B than in B2C?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How are B2B sales operations using predictive analytics?
  • What are the main reasons sales training doesn't stick over time?

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