Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How are B2B sales operations using predictive analytics?
• What's the difference between sales enablement and sales effectiveness?
• Are marketing automation tools really all that? What can and can't they do, really?
• Any ideas for teaching our salespeople how to deal with Procurement?
• Is classroom training better than web-based training?
• Should we be able to command a price premium for every value-gap we identify?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What’s the difference between “hard” and “soft” value-drivers?
• If we spot a potential customer defection early enough, can we turn it around?
• Can we use our existing sales funnel stages for optimization purposes?