Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why would a B2B customer defect if they are saying they're satisfied?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should I share the results of our marketing research with the sales team?
• How do we get organizational support for tightening up our targeting criteria?
• Won't sales managers know which skills need shoring up amongst their reports?
• How is marketing automation different from CRM or sales force automation?
• How are B2B sales operations using predictive analytics?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What should I do with the leads that sales people disqualify?