Making Insight-Based Selling Less Challenging
John Thackston of the SOAR Performance Group Discusses How to Make Selling with Insights an Operational Reality
Leveraging customer and industry insights in the selling process seems to be a hot topic these days. But how do you turn this great concept into an operational capability that's consistent, repeatable, and effective? In this recorded and transcribed interview with John Thackston of the SOAR Performance Group, you will learn:
- What really makes an effective "customer insight" these days? (The bar is much higher than many people think.)
- The three essential ingredients to make insight-based selling operational. (Talking about it at the kickoff is not enough.)
- How to get sales reps to recognize the core need and embrace the approach. (The proof is right under their noses.)
- Four common problems and how you can avoid making them. (Knowing what not to do is more than half the battle.)
This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
How to Optimize Your Sales Funnel in Five Steps
When you’re trying to optimize your sales funnel, it can be a bit difficult to know where to focus and how to get started. In this step-by-step tutorial, you'll learn a straightforward process for improving sales results with relatively simple and easy-to-execute "tweaks".
View This Tutorial -
Keeping Your Customers After You've Acquired Them
In this informative interview, Rick Reynolds of AskForensics discusses the primary reasons customers defect, how to identify vulnerable or damaged accounts, and the steps you can take to turn things around.
View This Interview -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Aligning Sales Ops to Business Strategy
How do you ensure that your sales operation and the overall business strategy are properly aligned? And what do you do when there's a disconnect?
View This Webinar
Come Join Our Next Webinar
Making Sense of AI For Sales Ops
Cutting Through the Hype to Deliver Tangible Sales Performance Gains
