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The Marketing Research Analysis Guide

Sample Analysis Questions for Gaining Actionable Insights from Your Marketing Research Efforts

To guide your analysis of your marketing research findings, the Marketing Research Analysis Guide will help you ask the necessary questions to gain strategic insights and identify opportunities for truly meaningful action.

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More Subscriber-Only Resources From Our Library

  • Delivering No-Brainer Sales Guidance

    Equipping the sales team with relevant, data-driven guidance is a priority for many Sales Ops groups. In this on-demand webinar, learn the key ingredients for delivering guidance your reps will actually use.

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  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

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  • Managing Successful Sales Ops Projects

    Bringing new Sales Ops initiatives to fruition in established companies is rarely a cakewalk. So, how do we manage our projects to maximize our odds of success and minimize the chance of failure?

    View This Webinar

  • Avoiding Mistakes in Customer Profitability

    For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.

    View This Guide