A Modern Approach for Fixing a Costly Revenue Leak
Exploring a Virtual Solution to the Massive "Mismatch" in Negotiation Skills That Costs Companies Millions
Our research has revealed a huge disparity between buyers and sellers when it comes to negotiation skills. In short, sellers are at a serious disadvantage and it's costing companies a lot of revenue and profit. But what can you do about it? Well, after exploring a number of different options, we recently had the opportunity to review a virtual negotiation training solution from SPASIGMA that we believe to be a very effective solution. In this research briefing, you will learn about:
- The magnitude of the gap between buyers and sellers in negotiation training, skills, and experience.
- Just how much revenue, margin, and profit this disparity could be costing your company right now.
- The virtual training program our team went through---what it is, how it works, and our impressions.
- The seven-step game plan we recommend for finally addressing this costly revenue and profit leak.
This research is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Creating Content That Actually Works
Content marketing is getting lots of attention, but it's easy to gloss over some crucial processes. In this on-demand webinar, you’ll learn about ten proven strategies for creating more effective sales and marketing content.
View This Webinar -
Developing Effective Sales Dashboards
How do you develop performance-enhancing dashboards that salespeople will actually want to use long after the novelty has worn off? In this on-demand webinar, learn 15 strategies, tactics, and tips others have found effective.
View This Webinar -
Three Buyers That Don't Buy On Price
If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.
View This Diagnostic -
Developing Sales Ops Leaders
How do we develop the next generation of sales ops leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this research as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges