Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How is marketing automation different from CRM or sales force automation?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Why would a B2B customer defect if they are saying they're satisfied?
• How do we get organizational support for tightening up our targeting criteria?
• What’s the difference between “hard” and “soft” value-drivers?
• How can I tell if a customer is defecting early enough to do something about it?
• Won't sales managers know which skills need shoring up amongst their reports?
• What if our competitors are outperforming us on every value-driver that really matters?
• Once I understand the untapped potential in each account, what can I do with the information?
• If we spot a potential customer defection early enough, can we turn it around?