Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can modeling account potential help me with forecasting?
• What are the different buyer types we might be negotiating with?
• What's a good cost-per-lead? Are there any benchmarks?
• How can I tell if a customer is defecting early enough to do something about it?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What are the main reasons sales training doesn't stick over time?
• What's the difference between sales enablement and sales effectiveness?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Our whitepapers aren't generating very many leads. Any suggestions?