Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell if a customer is defecting early enough to do something about it?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What are the different types of sales training we need to be aware of?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What's the difference between sales enablement and sales effectiveness?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What's the difference between "explicit" and "latent" demand?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide -
Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
View This Webinar -
The Metrics Sales Leaders Should Be Managing
You need to track and manage sales metrics, but which metrics are the most important? In this guide based on research from Vantage Point Performance and the Sales Education Foundation, Jason Jordan reveals the ones that really matter.
View This Guide
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Aligning Sales Ops to Business Strategy
Driving Sales Performance Within the Context of the Overall Business
